A new product doesn't build a separate data model; it extends the existing product, brand, customer, order and policy truth.
Growth
Coming soon
Next product · starts with Growth Lite
Retention, merchandising, experiments and contribution-margin optimisation. Read-only insight and approval-ready drafts in the first phase.
Analytics & KPI narrative
Profit leak detection
Merchandising
CRO & experiments
Retention & demand shaping
When does it open?Execution opens once durable analytics, contribution-margin definitions, consent, a messaging/ad provider, experiment holdouts and outcome evaluation are all in place.
Demand, customer, competitor and unit-economics validation — to test a product idea with evidence before preparing it for sale.
Demand signals
Customer and competitor analysis
Unit economics and price range
Go / no-go summary
When does it open?Extends the commerce context Studio and Launch already use back into the idea stage, without building a separate data model.
Build / Foundry
Coming soon
On the roadmap
Product spec, sourcing, samples and production — to build a physical product together with supplier and cost evidence.
Product spec
Suppliers and sourcing
Samples and quality
Landed cost
Packaging
When does it open?Feeds the Product Passport with source, cost and quality evidence; Studio continues on the same passport.
Global
Coming soon
On the roadmap
Market selection, localization and cross-border operations — to carry a system that works in one country safely into new markets.
Market selection
Localization
Tax, customs and payment methods
Cross-border fulfillment
When does it open?Launch readiness and the Operate flows widen to multiple countries and currencies; the first pilot still starts with one country and one currency.
Status labels
Now
Active scope in the first release.
Pilot / Early access
Working scope, with a limited set of design partners.
Target experience
The experience we're building and describing.
Coming soon
Next in line on the roadmap.
Start today
Start with Studio, Launch or Operate, and let the next products open in the same context.
You can also name the future product you're interested in on the early access form.