01
Instagram sellers
Turn your products, content and customer conversations into a sales system you own.
You bring the product.We bring the AI sales team.
It prepares your product photos and descriptions, opens your store for business, and keeps on top of orders and customer messages. No technical setup on your side — and the decisions that matter always stay yours.
- No technical know-how needed
- Publishing and money calls stay yours
- Every action visible and logged
- Only within the limits you set
Your AI team, at work
Preparing the catalog
Studio turns phone photos and product notes into clean images, structured product data and on-brand listing copy.
Catalog draft ready for review
- Collects your product data
- Writes product descriptions
- Protects your brand voice
- Builds your product pages
- Checks everything before launch
- Sets up the payment flow
- Prepares your sales channels
- Places a test order
- Opens your store for business
- Writes the daily brief
- Tracks your orders
- Notices stock running low
- Watches for shipping delays
- Drafts the customer reply
- Keeps track of returns
- Reconciles payments
- Logs every action
How it works
Product, sales and operations.One flow.
Upload the photos. Studio prepares your products, Launch opens your store for business, Operate keeps orders and customers on track. Nothing you enter in one step gets lost in the next.
Start of the flowPhone photos · product notes · brand voice
Studio
Your product is ready, but photos, descriptions and channel formats keep eating your time.
Turns a few photos and a short note into listings that sound like your brand.
- Cleans up phone photos and makes them ready to sell
- Writes titles and descriptions that fit Instagram, Etsy and your own store
- Flags what's missing — and publishes nothing until you approve it
OutputFinished photos · titles · descriptionsHanded to Launch
Studio → LaunchApproved products · payment · shipping preferences
Launch
Your products are ready, but the store, payment and shipping setup feels like a wall.
Gets your store ready for its first order without putting you through the technical setup.
- Places your products and collections in the store
- Checks payment, shipping and the order flow with a real test purchase
- Before going live, shows you only the calls that are actually yours to make
OutputLive store · tested order flowHanded to Operate
Launch → OperateOrders · customers · stock · shipping data
Operate
As orders come in, messages, shipment tracking and returns keep breaking up your day.
Takes the routine off your plate and brings you the things that need a decision, short and clear.
- Drafts answers to customer questions with the order status attached
- Spots late shipments, low stock and returns early
- Handles the low-risk work you've allowed, and logs every step
OutputOrders tracked · customers answeredKept current
Selling on Instagram or Etsy?Do you want to build your own autonomous e-commerce system — with you in control?
02
Etsy sellers
Keep selling on Etsy while building your own storefront, checkout and customer base.
03
E-commerce sellers
Bring orders, stock, shipping and support into one system that handles routine work within your rules.
Seven merchant needs · one connected system
From Brand Kit to daily operations, see the work get done.
Every card starts with a real bottleneck, shows what Selfmerce takes on and ends with the evidence, decision or recovery you receive.
Scattered brand files to one system every output follows.
- Need
- Logos, colours, typography, voice and claim rules live in different files.
- Selfmerce
- Builds a versioned Brand Kit, then checks every PDP, post and campaign against it.
- Result
- One approved brand source of truth, with drift flagged before publish.
Supplier sheet and phone photos to a channel-ready listing.
- Need
- Product facts, variants and images are incomplete or inconsistent.
- Selfmerce
- Structures the catalog, fills gaps, writes channel copy and prepares every image crop.
- Result
- A sell-ready product record with an exact approval diff.
Hidden blockers to a clear go-live decision.
- Need
- Domain, tax, shipping, checkout and payments can fail at the handoffs.
- Selfmerce
- Checks the full setup, ranks blockers and prepares reversible fixes with owners.
- Result
- An evidence-linked launch decision, not a hopeful publish.
Store preview to a proven first purchase.
- Need
- A storefront can look finished while cart, payment, order or notifications still fail.
- Selfmerce
- Runs a synthetic shopper through product, cart, shipping, sandbox payment and order.
- Result
- Verified first-purchase evidence before go-live approval.
Scattered alerts to the day's prioritized plan.
- Need
- Orders, payments, stock, shipping and support compete across different tools.
- Selfmerce
- Joins the signals and ranks customer, revenue and SLA risk with an owner and next action.
- Result
- The day starts with a prioritized plan, not an alert hunt.
Low stock to protected customer promises.
- Need
- A fast seller can oversell while usable stock sits in another location.
- Selfmerce
- Finds exposed orders and compares transfer, replenishment and channel-pause options.
- Result
- Customer promises protected; the safest stock action ready for approval.
A stuck order to a verified recovery.
- Need
- Payment, stock, warehouse and carrier evidence disagree.
- Selfmerce
- Diagnoses the root cause, compares recovery paths and requests the right approval.
- Result
- Order state and customer update verified after the fix.
Safe autonomy
It shows you first. As you build trust, it takes on more.
Not every job starts with the same authority. You set the level of control, and Selfmerce only goes as far as you allow.
Authority grows step by step You stay in control
- 01Changes nothing
Watches and explains
Keeps an eye on your store and surfaces what matters in plain language.
- 02The final call is yours
Prepares it for you
Drafts the product copy, the customer reply or the job to be done.
- 03Never moves without approval
Applies it with your approval
Shows you exactly what it will do, then does it once you approve.
- 04Logs every step
Runs within your limits
Completes low-risk, repetitive work under the rules you set.
The critical decisions stay yours
Explore safe autonomy Critical decisions — price, payments, refunds, going live — are never applied without your approval.
Frequently asked questions
Is Selfmerce a website builder?
No. The store is only one piece. Studio prepares products and content, Launch sets up checkout and the sales flow, and Operate runs the day-to-day.
Will the AI act on my behalf?
It depends on the action. It observes and drafts first, and asks for approval on anything that touches money, price, publishing or the customer. Only low-risk, reversible actions become automatic — after they've proven themselves and within your policy.
Which product should I start with?
Studio if your product data isn't ready; Launch if you have the product but no live sales system; Operate if you're already selling and the operational load is growing.
Can I use Studio, Launch and Operate separately?
Yes. Each product delivers a clear result on its own, and together they share the same product, brand, customer and operations context.
Is Selfmerce fully autonomous today?
No. The first release starts with a copilot, approval-gated execution and proven low-risk workflows. Every new level of authority is earned action by action.
Can I connect my existing store?
The first scope depends on your integrations and commerce stack. We don't make an unproven "connects to every store" claim.
A foundation that works today, a system that widens tomorrow
Sales and operations work first. Every product after that is built on the same system.
Today
Coming soon